May 2025 Luncheon – Melissa Beaverson
May 20 @ 11:30 am - 1:00 pm
Join us for our May Luncheon to connect with fellow local women and showcase your business. Whether you are a guest or a member, all are welcome to join us in the TERRACE ROOM at Wisehaven Events Center, 2985 E Prospect Rd, York, PA 17402. Parking is available to the left of the building.
This month’s speaker is Melissa Beaverson. Melissa’s presentation is What the Heck is a DMO, a TPA, or a CVB? (And Why It Matters to You).
In this session, we’ll break down what a Destination Marketing Organization is—and what Explore York, your local DMO, actually does. From promoting events and attractions to supporting small businesses, we create meaningful impct across York County. You’ll learn how tourism drives real economic benefits and discover ways you and your business can tap into the power of our local visitor economy.
Melissa Beaverson is the Vice President of Marketing & Communications for Explore York, the official tourist promotion agency for York County. She oversees a team of seven and is responsible for membership, marketing strategy, branding, and PR/communication efforts. An experienced leader and hospitality marketing professional, Melissa is passionate about cultivating professional relationships and bringing people together to collaborate on projects.
She currently holds seats on several boards and committees:
- York Business Improvement District Authority (Governing body for Downtown, Inc)
- Civil War Trails national organization (representing Pennsylvania)
- Southern Chapter for PRLA (PA Restaurant & Lodging Association)
- Marketing Committee for the York County History Center
Originally from Detroit, Michigan, Melissa moved to Hershey, PA, in 1999 to work for Hershey Entertainment & Resorts. Melissa holds a BA in Communications & Public Relations from Oakland University.
An avid golfer and fitness enthusiast, she is also an NASM-certified personal trainer and group fitness instructor and has taught fitness classes for 20+ years. Melissa enjoys traveling and spending time with her husband Chris, their 15-year-old son Zack, and their friendly Boxer named Dexter.
You don’t want to miss this month’s luncheon! Come prepared with business cards and ready to share a 30-second commercial to promote your business.
*Registration opens on Thursday, April 17th and closes on Wednesday, May 14th at 11:59pm.
Member Registrations are $25 | Guest Registrations are $30
Registration cost includes buffet lunch and dessert, plus the opportunity to promote your business through a 30-second commercial. Please indicate if you or your guest have any dietary restrictions or specific accommodations.
This meeting is sponsored by Mayra Alvarez with MA Executive Cleaning Services LLC.
Register for our May 2025 Luncheon
Fill out the following form to complete your registration. If you have any questions, please contact us at [email protected].